Category: Design Thinking

  • Diverge or Converge?

    Diverge or Converge?

    When we use divergent thinking we can imagine any possibility, head off in any direction and deliberately diverge from the conventional.  Criticism and judgment are temporarily suspended while we explore possibilities. When we use convergent thinking we are trying to narrow down options to one or more preferred choices. We use analysis, criticism, logic, argument…

  • The Art of Design

    The Art of Design

    “Good design is unobtrusive. Products fulfilling a purpose are like tools. They are neither decorative objects nor works of art. Their design should therefore be both neutral and restrained, to leave room for the user’s self-expression.” — Dieter Rams One of the 10 principles of good design by Dieter Rams emphasises what separates “design” from “art”…

  • What Jony Ive’s interview with Vogue is signalling

    What Jony Ive’s interview with Vogue is signalling

    Interesting piece by Robert Sullivan on Jonathan Ive – Apple’s design genius – in Vogue magazine (of all places). Ive rarely gives interviews and almost never speaks in public, so the fact that Apple specifically chose Vogue sends a clear signal. It may be easier to sneak into a North Korean cabinet meeting than into…