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Speaking at Agile 2017: Develop better products by understanding jobs-to-be-done

I will be speaking at Agile 2017 in Orlando this year on how we can use jobs-to-be-done to improve the way we deliver products and services. Abstract: Jobs to be Done (JTBD) is an interview technique and way of thinking for revealing deeper insights into why people choose a product or service. Using JTBD helps us to avoid building stuff… Read more →

Agile Greece Summit 2016 #AGRS16

I recently presented at Agile Greece in September 2016.  It was a great experience to finally travel to Greece – my neighbour country – and meet a lot of amazing people who are passionate about improving the way we delivery products and services. There were some great speakers from various organisations Spotify, King, Ericsson and others who shared their experiences and… Read more →

How to Train your HIPPO #ACE2016

Have you noticed the impact when someone more senior in your organisation shares their opinion? Meet the HiPPO: the Highest Paid Person’s Opinion. Sometimes it’s subtle and unintended. Other times it’s more direct and intentional. Either way, the HiPPO is a dangerous animal in Product Development. When we allow the HiPPO to drive decision-making we hide critical assumptions. Value and… Read more →

#Agile2015

We’re coming to Washington D.C.! Serious teams, developers, managers and executives from over 40 countries are about to descend on an unsuspecting Washington D.C. There’ll be over 1,800 attendees exploring more than 240 talks and workshops from some world-class experts. We have been invited to run a workshop (details below) on Friday, August 7 (9:00 – 10:15). According to the conference schedule we will be in Potomac… Read more →

#LKFR15

Designing Better Experiments “It ain’t what you don’t know that gets you into trouble. It’s what you know for sure that just ain’t so.” – Josh Billings (not Mark Twain). The vast majority of software we develop is worthless – not because it was written poorly, but because we discover that nobody wants it. This can be heartbreaking and demotivating… Read more →

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