Job-to-be-done

LKFR15

#LKFR15

Designing Better Experiments “It ain’t what you don’t know that gets you into trouble. It’s what you know for sure that just ain’t so.” – Josh Billings (not Mark Twain). The vast majority of software we develop is worthless – not because it was written poorly, but because we discover that nobody wants it. This can be heartbreaking and demotivating… Read more →

Dieter-Rams-and-his-designs

The Art of Design

“Good design is unobtrusive. Products fulfilling a purpose are like tools. They are neither decorative objects nor works of art. Their design should therefore be both neutral and restrained, to leave room for the user’s self-expression.” — Dieter Rams One of the 10 principles of good design by Dieter Rams emphasises what separates “design” from “art” — its purpose. Art is… Read more →

vogue-logo

What Jony Ive’s interview with Vogue is signalling

Interesting piece by Robert Sullivan on Jonathan Ive – Apple’s design genius – in Vogue magazine (of all places). Ive rarely gives interviews and almost never speaks in public, so the fact that Apple specifically chose Vogue sends a clear signal. It may be easier to sneak into a North Korean cabinet meeting than into the Apple design studio, the… Read more →

}