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Speaking at Agile 2017: Develop better products by understanding jobs-to-be-done
I will be speaking at Agile 2017 in Orlando this year on how we can use jobs-to-be-done to improve the way we deliver products and services. Abstract: Jobs to be Done (JTBD) is an interview technique and way of thinking for revealing deeper insights into why people choose a product or service. Using JTBD helps…
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Apple Watch first impressions
I have never really been an early adopter of Apple products. I was gifted an iPod in 2008. My first MacBook was only in 2010. I went from an iPhone 3GS to 5S. But this time, peer pressure got the better of me, by which I mean that a friend begged me to get an…
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#LKFR15
Designing Better Experiments “It ain’t what you don’t know that gets you into trouble. It’s what you know for sure that just ain’t so.” – Josh Billings (not Mark Twain). The vast majority of software we develop is worthless – not because it was written poorly, but because we discover that nobody wants it. This…
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The Art of Design
“Good design is unobtrusive. Products fulfilling a purpose are like tools. They are neither decorative objects nor works of art. Their design should therefore be both neutral and restrained, to leave room for the user’s self-expression.” — Dieter Rams One of the 10 principles of good design by Dieter Rams emphasises what separates “design” from “art”…
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What Jony Ive’s interview with Vogue is signalling
Interesting piece by Robert Sullivan on Jonathan Ive – Apple’s design genius – in Vogue magazine (of all places). Ive rarely gives interviews and almost never speaks in public, so the fact that Apple specifically chose Vogue sends a clear signal. It may be easier to sneak into a North Korean cabinet meeting than into…